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Case Study

Ilchit Tsamkhag

Client: Ilchit Tsamhag International Year: 2026 Category: Windows & Façades
AstroStatic siteBilingualReynaers partnerNetlify
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The Brief

A premium bilingual marketing site for a Reynaers-partner window, façade and door company in Ulaanbaatar — built to feel as engineered as the curtain walls it sells.

Ilchit Tsamhag clads Mongolia's landmark towers in glass, but had no website to match — and a sharply defined brand (navy-dominant, green reserved for sustainability, hard 90° corners) that left little room to hide behind templates.

What We Did

We built a from-scratch static site in Astro — fast, bilingual (Mongolian-primary with English), and Netlify-ready with no backend to maintain. Before committing to one look, we explored the homepage as nine distinct design directions, each a complete reskin of the same shared shell.

The client chose “Grove” — navy and engineered, with green held back for the sustainability story. It is now live at ilch.mn: Mongolian-first, with real project work (UB Tower, Steppe Arena, ECO-25) and Reynaers system references throughout.

  • Nine full homepage directions explored before landing on one
  • Static Astro build — fast, secure, nothing to patch or break
  • Bilingual by design: Mongolian-primary (/) with English (/en/)
  • Brand system honored: navy-dominant, green reserved for sustainability, hard 90° corners
  • Self-hosted fonts with full Cyrillic coverage (Mongolian is primary)

Nine directions, one home

Before the client picked a direction, we designed the homepage nine different ways — each its own palette, type and mood. The chosen design is live; the rest are preserved as browsable concepts.

Ilchit Tsamkhag · current site
Live Now

Current Site

“Grove” — the chosen direction, navy and engineered, now live at ilch.mn.

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Ilchit Tsamkhag · Corporate Light
Archived

Corporate Light

Clean white and navy, tower-forward — the restrained corporate take.

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Ilchit Tsamkhag · Editorial
Archived

Editorial

Warm cream and serif, an editorial lifestyle feel.

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Ilchit Tsamkhag · Bold
Archived

Bold

Dark navy with an oversized headline and dramatic tower imagery.

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Ilchit Tsamkhag · Verdant
Archived

Verdant

Deep green and nature-forward, leaning into sustainability.

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Ilchit Tsamkhag · Accent
Archived

Accent

Navy with a warm orange accent over a curtain-wall hero.

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Ilchit Tsamkhag · Minimal
Archived

Minimal

A lighter, pared-back corporate variant.

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Ilchit Tsamkhag · Cinematic
Archived

Cinematic

Gold over a façade pattern — the most dramatic, photographic direction.

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Ilchit Tsamkhag · Atrium
Archived

Atrium

Bright glass and an airy atrium view — the lightest finalist.

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