So, you’ve made the decision.
You’re ready to have a website. That’s a big step—and a beautiful one.
But now comes the part that makes a lot of small business owners freeze:
What should it actually say?
The good news? You don’t need to be a copywriter.
You just need to show up as you.
🌱 A Website Is Just a Conversation Starter
Think of your website as a soft, open introduction.
It’s like someone walking into your space and saying, “Hey, what do you do?”—and instead of launching into a long speech, you just smile and say, “Here’s who I am, and here’s how I can help.”
That’s all your website really needs to do.
✍️ Here’s What to Include (And Why It Matters)
Let’s walk through a gentle list of what to say—and how to say it in a way that feels good, not overwhelming:
💬 1. A Kind Introduction
This is the first thing someone sees. A headline or sentence that warmly says what you do and who you do it for.
“Handmade leather goods, crafted slowly in Toronto.”
“Interior design that makes small spaces feel like home.”
Think clarity over cleverness. Say it simply, and say it with heart.
🤝 2. A Little About You
People don’t buy from faceless businesses. They connect with stories.
Tell them why you do what you do. What makes you care. It doesn’t have to be long—just honest.
“I started this business because I wanted to help people feel proud of their homes.”
🧰 3. What You Offer
This is where you explain how you can help. Whether it’s a product or a service, list it clearly. Don’t feel the need to “sell”—just describe.
If possible, include a short sentence about the outcome:
“I offer wedding photography packages for couples who want natural, documentary-style memories.”
💌 4. How to Reach You
Don’t hide the contact button. Make it easy, friendly, and welcoming.
“Got questions? I’d love to hear from you.”
Include whatever method you prefer: email, form, phone, or even social links.
🌟 Optional but Lovely:
-
Testimonials
Just one or two kind words from past clients can go a long way. You can always add more later. -
Photos of Your Work (or You!)
Visuals make things feel real. A photo of you working, your space, or your products helps people connect. -
A Gentle Call to Action
Invite them to take the next step, like booking a call, browsing a collection, or just saying hi.
🧶 Don’t Worry About Sounding “Professional”
The goal isn’t to impress.
It’s to be clear, kind, and yourself.
You don’t need fancy words. In fact, your natural voice is what people are looking for. When your site sounds like you, it feels trustworthy, and that’s what brings people closer.
🌼 You Don’t Have to Fill It All at Once
Your website is not a final exam.
It’s a living space. It can grow with you.
Start with what you know. Say what you do. Share a little of who you are. And leave the rest for later—because there will be a later, and you’ll have more to say when the time comes.
The fact that you’re ready for a website means you’re already doing something brave.
What you put on it doesn’t need to be perfect. It just needs to be you.
Let the words come gently. You’ve got this.